The Local Rider

The Local Rider is a bike riding tour company for cyclists visiting Melbourne.  We will take you to the best local spots, whether that be out on the road or tucked up in a funky little café post ride. We offer totally bespoke tours that take care of it all. From logistics out on the road, post riding visits to local attractions or to setting you up in a central suburb so as to truly immerse yourself in Melbourne. We have thousands of kilometers in the legs from exploring Melbourne and its surrounds. Therefore, each tour, like the perfect coffee, is handcrafted to match your level of riding experience, time restraints and sense of adventure. From 2 hours to multi day rides, whether you bring your own bike or want us to sort it for you, we will work with you to plan a trip so that all you have to do is turn up and ride.


UpSwingDM worked with The Local Rider pre-launch to help clarify their brand identity and story as well as developing a general marketing strategy with a main focus on social media. UpSwingDM continues to work collaboratively with The Local Rider on their general marketing plan and content publishing calendar.


  • Brand
  • Marketing
  • Social Media